Personal Finance  ·  Insurance  ·  Fintech  ·  Health Care

Writer, Content Strategist & Senior Editor

I spent over a decade at NerdWallet building content that millions of people read and used to improve their finances. I wrote, I edited, I hired, I coached and mentored dozens of writers and editors to do their best, error-free work. Now I work with fintech and online brands that need editorial-quality writing and strategy, with a specialty in regulated and YMYL categories.

Lacie Glover — SEO Content Strategist and Editor
5.5M+
Annual page views to NerdWallet auto insurance vertical
12+
Years writing and editing in regulated industries
880+
URLs written or edited across finance and insurance content
B.Sc.
Chemistry, Colorado State — scientifically literate

What I do

Two distinct practices: One for finance, fintech and health brands or publications, one for indie fiction authors. Both backed by the same standard: rigorous, honest, built to last.

For brands & publications

Content Writing, Editing & Strategy

I write and edit short or long-form articles, build content strategies, and QA AI-generated drafts for accuracy. I specialize in personal finance, insurance, health care and fintech. If you're publishing in a regulated category and can't afford content errors, I'm your content producer.

Explore services & pricing →
For indie SFF authors

Fiction Editing

Six-plus years of professional editorial experience and hundreds of books read in the genre. I offer developmental editing through final proofread, priced for the indie stage. I'm a published SFF author myself, so you can have confidence your voice will stay intact.

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Who I work best with

Finance and fintech brands, insurance carriers and comparison sites, content agencies serving regulated clients, and B2B companies in financial services.

If you're looking for the cheapest article on the internet, I'm not the right fit; if you need someone who understands YMYL, E-E-A-T, and what happens when financial content is wrong, let's talk.

Also in my toolkit

AI Search Optimization (GEO / AEO)

Most of my clients come to me for SEO editorial work, but I also layer in GEO/AEO strategy for brands trying to show up in AI-generated answers, not just traditional search. If your team is already producing content and wondering why ChatGPT keeps recommending your competitors instead, that's a problem I know how to work on.

Let's talk.

Send me a note with what you're working on, what's not working, and what you need. I'll tell you whether I can help. I respond within 48 business hours.