Content Strategy & Writing | Personal Finance & Fintech

How I can help your business

Hi. I'm a former Assigning Editor and Content Strategist at NerdWallet with 12+ years writing, editing, and leading content in personal finance, insurance, and fintech. I've built content programs from scratch, managed teams of up to 13 writers and editors, and driven millions of organic visits in some of the most scrutinized YMYL verticals on the internet.

I also spent six years in clinical research, coordinating regulatory affairs and data quality for 24+ neurological studies. I edited and authored scientific papers during my undergraduate studies in chemistry, so I am both scientifically and regulatorily literate. I can read complex science, verify technical claims, interpret rulings, and write for a general audience without sacrificing accuracy.

Today a lot of my clients are publishing AI-assisted content and running into a specific problem: the model is fast, but it gets things wrong in ways that matter — outdated rates, thin sourcing, poor interpretations, or regulatory misstatements. I can write original content, QA what AI produces, or do both.

Who I work with

B2B Brands & Agencies

You need authoritative white papers, ebooks, or cornerstone content written by someone who actually understands your subject matter. Fluent in finance, insurance, healthcare and medical verticals; willing to learn others.

Small Businesses

You need a foundation that will serve your long-term business needs, not an enterprise retainer and some vanity metrics. Focused starter packages sized for your stage, with or without content production.

Content Teams in Transition

You need a senior editor who can QA for accuracy, compliance, and E-E-A-T signals before content goes live. Maybe your business is growing and your website or marketing materials need an expert content writer. Or you took algorithm hits and need a strategic reset. Either way, I've been in that room before.

Services & pricing

★ All content packages include SEO and GEO/AEO optimization.

Monthly Content Package

Ongoing content production for personal finance, insurance, fintech, and B2B brands. Each month includes article briefs, writing, one round of revisions, and SEO/GEO optimization built in. Number of articles is negotiable, or packageable if you have a preset need.

$1,200 and up

2–4 articles/month

Long-Form & Thought Leadership Writing

White papers, ebooks, comprehensive guides, and cornerstone content. Written with subject-matter depth in personal finance, insurance, healthcare, and scientific categories. Personal experience in tech startups, fintech, management and coaching. Includes SEO optimization and GEO/AEO structuring where applicable.

Starting at $800

articles under 2,000 words; white papers, ebooks & cornerstone content from $1,500

AI Content Editorial Review (monthly retainer available)

You're publishing AI-assisted content and need someone who catches what the model gets wrong: inaccurate rates, outdated regulations, thin sourcing, compliance red flags, and so on. I review drafts for accuracy, YMYL compliance, E-E-A-T signals, and editorial quality before they go live.

$800–$1,500/month

based on volume

Editorial Strategy Retainer

Ongoing content planning, editorial roadmap development, and performance guidance. Monthly strategic partnership for brands that need a senior content lead without a full-time hire.

Starting at $1,600

per month

Content Audit — Starter

Focused audit of up to 50 URLs. Content quality signals, keyword alignment, cannibalization, SERP positioning, and a prioritized action list your team can actually execute.

Starting at $500

Content Audit — Full Library

Comprehensive audit of your full content library. Google quality assessment, algorithmic impact analysis, competitive positioning, and a phased roadmap.

Starting at $1,500

Ad-Hoc Consulting & Training

One-time calls, content team workshops, editorial training, documentation, and Q&A.

$150/hour

How it works

Tell me what you're working with

A site URL, an unwritten topic area, a brief description of your team and publishing cadence. No intake form, just a note.

I'll scope and quote

I'll scope the project, ask any follow-up questions, and send you a quote. Usually within 48 business hours.

We get to work

I handle the writing, editing, or strategy and you handle approvals. Simple handoffs, and I can work to any brand or style guide.

Specialty areas

Personal finance Insurance & fintech Auto loans & credit Healthcare & pharmaceuticals Neuroscience & clinical research Affiliate & YMYL content GEO/AEO (AI search visibility) B2B content & thought leadership Tech startups Management & coaching

Credentials

12+ years writing, editing, and leading content strategy in regulated industries

Assigning Editor & Content Strategist, NerdWallet (Oct 2020 – Dec 2024) — 5.5M+ annual pageviews, team of 4–7 writers and editors

Lead Content Strategist, Jerry.ai — AI-assisted content strategy for 800+ URLs in a regulated industry; GEO/AEO strategy and reporting

Independent Content Writer, Editor & Strategist, Oct 2025 – present — writing, AI content QA, and editorial strategy for finance and B2B brands

B.Sc. Chemistry, Colorado State University

Research background: regulatory affairs and data quality across 24+ neurological medical research studies, Advanced Neurosciences Research

Ready to get started?

Send a note with your site name, what you're working on, and what isn't working. I'll come back with whether I can help and how I propose to do it.

Content strategy and writing for industries where accuracy isn't optional.